By Stephen Fried
The mythical lifestyles and entrepreneurial imaginative and prescient of Fred Harvey contributed to shaping American tradition and heritage for 3 generations—from the Eighteen Eighties all through global battle II—and nonetheless impact our lives this present day in extraordinary and interesting methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not going American hero, the founder of the nation’s carrier undefined, whose awesome relations company civilized the West and brought the US to Americans.
Appetite for America is the great real-life tale of Fred Harvey—told intensive for the 1st time ever—as good because the tale of this country’s growth into the Wild West of Bat Masterson and Billy the child, of the nice days of the railroad, of a time whilst a deal may well nonetheless be made with a handshake and the USA used to be nonetheless uniting. As a tender immigrant, Fred Harvey labored his approach up from dishwasher to family identify: He used to be Ray Kroc sooner than McDonald’s, J. Willard Marriott earlier than Marriott inns, Howard Schultz prior to Starbucks. His consuming homes and resorts alongside the Atchison, Topeka, and Santa Fe railroad (including historical resorts nonetheless in use on the Grand Canyon) have been patronized by way of princes, presidents, and numerous usual tourists searching for the simplest cup of espresso within the kingdom. Harvey’s employees of conscientiously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first lady crew and have become actual Americana, even inspiring an MGM musical starring Judy Garland.
With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of the way this visionary outfitted his enterprise from a unmarried lunch counter right into a relations empire whose advertising and marketing and strategies we nonetheless come across in myriad methods. Inspiring, instructive, and highly interesting, Appetite for America is historic biography that's as richly lucrative as a slice of clean apple pie—and each piece as satisfying.
*With photograph inserts that includes over seventy five photographs, and an appendix with over fifty Fred Harvey recipes, so much of them never-before-published.
From the Hardcover edition.
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Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time by Stephen Fried
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